If you believe that media monitoring is an essential part of your work, and are interested in receiving not only media coverage, but also an analysis of such coverage.
We can help, Our dedicated team of experienced analysts with knowledge across a range of industry sectors intelligently evaluate your news coverage for a range of predefined and criteria suggested by you.
Using a number of evaluation techniques we can measure the effectiveness of your media campaign and present the results in an easy-to-read report.
The analysis of the relevant news coverage provides you highlights of the level and type of media exposure and its impact. It also offers you valuable insights to plan your media strategy.
Some of the media analysis & evaluation parameters would be:
a). Coverage Volume.
b). Share of Voice.
c). Tone of Coverage.
e). Circulation Figures.
FIRSTLINE-MEDIA delivers customized analytical reports in Word, PDF and Powerpoint formats featuring summaries to identify key trends, charts and graphs providing easier understanding of your media exposure and its overall impact.
The media analysis reports are delivered on a monthly, quarterly basis to you in electronic and hard copy format.